The Sweet Beauty Story & Our Team


Sweet Beauty Esthetics began humbly in 2019 when Alyssa started offering beauty services from her home, fueled by a passion for helping clients feel confident and celebrated. She noticed that many people couldn’t find a place where they felt truly safe and welcome. Determined to change that, she created an environment where every client feels like they’re catching up with old friends while receiving top-notch care.

In January 2020, Sweet Beauty moved into its first one-room professional space—a small but exciting step forward. By September 2020, the business expanded to a larger location on Lancaster St., where Alyssa built a warm and professional space, growing her client base and welcoming talented team members to keep up with demand.

The team now includes Sarah M, who joined in August 2022, bringing expertise in lash lifts, brow lamination, and other signature services. Sarah E came on board in December 2022, adding her unique waxing skills and vibrant personality to the team.

In November 2024, Sweet Beauty Esthetics moved to its current home on Glasgow St — a larger and more welcoming space that better reflects the warm, down to earth environment clients have come to love. As Alyssa prepares for her maternity leave, the team has continued to grow, welcoming Maddie as a part time receptionist and Aimee as an esthetician in September 2025. Sweet Beauty Esthetics has become more than just a beauty bar — it’s a place where every body is celebrated, cared for, and truly welcomed.

Hi, I’m Alyssa, the owner and esthetician behind Sweet Beauty Esthetics. My journey in the beauty industry began when I was about a month away from my eighteenth birthday, fueled by a passion for helping others feel confident and cared for in their own skin. Now 27, Sweet Beauty is the culmination of that dream — a beauty bar built on genuine care, top notch service, and an appreciation for the beauty in every individual.

My love for esthetics goes far beyond treatments. For me, it’s about the personal connections and thoughtful details that make each visit special. Whether it’s creating a custom experience for a client or ensuring they leave feeling better than when they arrived, my passion lies in making people feel seen, valued, and cared for.

Outside of Sweet Beauty, I share my life with my partner Ben and our three furry companions Kaiser, Akira, and Nova. We’re also excitedly preparing to welcome our first baby in December 2025 — a new chapter that means even more reason to nurture and grow this space I love so much. When I’m not at the salon, you’ll find me in the garden growing fruits, veggies, and herbs, or wandering local markets to support other small businesses and creatives.

Sweet Beauty Esthetics has become more than just a business for me — it’s a community. Every client who walks through our doors helps support not just my dream, but the incredible women who make up this team and the little family we’re building along the way. I’m endlessly grateful for everyone who chooses Sweet Beauty and helps us continue creating a space to unwind, laugh, and truly be yourself.

 

ALYSSA JEFFREY

OWNER & ESTHETICIAN of Sweet Beauty Esthetics

“the most beautiful thing you can wear is confidence.” — Blake lively