The Sweet Beauty Story & Our Team
Sweet Beauty Esthetics began humbly in 2019 when Alyssa started offering beauty services from her home, fueled by a passion for helping clients feel confident and celebrated. She noticed that many people couldn’t find a place where they felt truly safe and welcome. Determined to change that, she created an environment where every client feels like they’re catching up with old friends while receiving top-notch care.
In January 2020, Sweet Beauty moved into its first one-room professional space—a small but exciting step forward. By September 2020, the business expanded to a larger location on Lancaster St., where Alyssa built a warm and professional space, growing her client base and welcoming talented team members to keep up with demand.
The team now includes Sarah M, who joined in August 2022, bringing expertise in lash lifts, brow lamination, and other signature services. Sarah E came on board in December 2022, adding her unique waxing skills and vibrant personality to the team.
In November 2024, Sweet Beauty Esthetics moved to its current home on Glasgow St — a larger and more welcoming space that better reflects the warm, down to earth environment clients have come to love. As Alyssa prepares for her maternity leave, the team has continued to grow, welcoming Maddie as a part time receptionist and Aimee as an esthetician in September 2025. Sweet Beauty Esthetics has become more than just a beauty bar — it’s a place where every body is celebrated, cared for, and truly welcomed.